Shirt: Iron Maiden - California Tour 2012
Source: Maiden has got the shirt game on lock. these dudes are masters. i guess when you sell as much merch as they do you have the luxury of making a different shirt for each state you visit. i mean look at this shirt below. 1982. fucking 82! they have been killing it since then. I’m amazed when more bands don’t catch on.
its like now i noticed bands are offering shirts with your name customized on the back. thats a little extreme for me, but i gotta think that you double or triple your chance of someone buying a shirt when you taylor it to something they love, like their own town. people get so dumb for that shit. when people refer to a team they like as “their team” iron maiden would be “their band” in every city.
i guess you need an icon in order to do this..or at least it helps when you have an Eddie, Milo or Allroy you can incorporate. PS Chris Shary if you are ever hurting for ideas for Tour shirts just google some maiden ones, i feel like they have done them all. i won’t lie tho, if you made a Milo version of this shirt i would buy 2. maybe 3.
my hat goes off to this band for figuring it out and pioneering the merch business of localization. i guess this is why they can fucking afford their own plane Ed Force One